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October 19, 2006



I agree with you re big thinking from Chris @ Nitro on applying creativity to all aspects of your client's business - maybe the audience (including me) went for 'fill the kettle' because it's an easier idea to make happen?

Kate Hamilton

Don't think I agree with Richard about the communications agency section. I thought Chris Clark delivered a fairly bland puff piece for Nitro; we've never heard of applying creativity across the board before? He didn't even start to tackle how to do that, which might have been interesting.

Trevor did have something to say about ideas and inspiration, and the dehumanising pressure we all put ourselves under by promising BIG. I'd say he was a worthy winner.

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