Kind of a strange feeling; most of the speakers were bringing one or another kind of "get rid of the big company planning habits" such as the suggestion to go back to the roots and be a real business partner to the brands we work for again, and stop mingeling around with Brand, Product, Communications Managers with limitations and talk to the CEO's and others about ideas that make their business grow
We work in the Belgian market and we are the fourth independent comms agency (32p) We work with local budgets, local decision making and local thinking clients, so we always talk integrated about their business, they don't have a battery of managers to let them do the agency discussions. We talk to the CEO's and often even to the owners of the businesses and brands we work for about what can make their businesses flourish.
Maybe starting planners should have the reflex to do an internship in our little strange market in their career buildup ;) ? And experience planning form the core of the clients businesses. We don't have the same fee levels however...
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