I was thinking how I might tag the themes of the big think:
Marketing – forgettable
Research – bookish
Media - rogues
Planning – likeable
New Media – distant
Comms – inward
Brand – aloof
Carroll vs. Davis was the big think of the day: the ronin versus the establishment. They didn't know each other, but as they swapped asides waiting to speak, they both seemed like the favourite uncle I never had; if I were Luke, here where my obi wan kenobis.
First off was Jim. I revisited some advice he gave me years ago on insight – find the story that seems like common sense once you've told it. Visually his presentation was an entertaining bbh-style marriage of sentence with image, but more important was the structure. His was the only argument I could recall the next day without my notes, and I think this was because of the concise strength of the narrative structure.
Equally, darth strategist had an eye for the story, with the superb 20th century beginning and an ending that touched most hearts in the room. As John Bartle flashed up, I wished he had been there for a second opinion. Russell's point of different was focusing on presentation as performance. Maybe it's the discipline of continuous blogging that tunes the mind to such an acute awareness of the audience. It was this conscious effort to be an actor on a stage that gave his presentation such power and won over the crowd. It was more about how he behaved, rather that what he said and maybe this is the biggest lesson that brands have to learn.
The news of the day was the gootube deal. No one was able to make good sense of it. It's a sure sign that Bubble 2.0 is upon us and google has pockets deep enough experiment and make mistakes. If the human constant is emotions, the stories are the container for these. Gootube is just another platform for distributing them. The event gave affirmation that it's the people that understand theatre and find good story spaces that get discussed.
From Mike Williams at ENTERPRISE IG
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