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    Going to the event? Your point of view is wanted. We're looking for authors to blog here about the day. No experience required. We're also looking for bloggers who'd like to have a guest spot here to discuss the general issues raised on the day, even if they couldn't attend the event. If you're interested, or want to know more, please e-mail Liz battleofbigthinking@ googlemail.com

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October 19, 2006

Comments

Liz

I agree with you re big thinking from Chris @ Nitro on applying creativity to all aspects of your client's business - maybe the audience (including me) went for 'fill the kettle' because it's an easier idea to make happen?

Kate Hamilton

Don't think I agree with Richard about the communications agency section. I thought Chris Clark delivered a fairly bland puff piece for Nitro; we've never heard of applying creativity across the board before? He didn't even start to tackle how to do that, which might have been interesting.

Trevor did have something to say about ideas and inspiration, and the dehumanising pressure we all put ourselves under by promising BIG. I'd say he was a worthy winner.

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